Dress Fabric: To warm back into the "stabilizer"

Without exception, in the China International Textile and Excipients Exposition, the dress hall will be the focus of the focus, especially attracting attention: the style of the exhibition hall, an endless stream of customers, peers competing learning. In the current tone of stabilization and rebound, the dress shop also felt bursts of warmth. They found that after the financial turmoil, they became more mature and rational after the financial turmoil. After they have tasted the sweetness of "innovation" and "improvement", they are more concerned about how to stabilize relative to the current market This warming trend, the deployment of long-term development strategy, to achieve steady improvement. Stand firm and cautious about the market pick-up 4-day face exposition exposition, the reporter arrived at the exhibition hall at 8:30 every morning, the entrance waiting for security approach to the people have lined up a long line, hot scenes can be imagined. And in each business booth, you can see the responsible person and salesman to discuss the exchange with the customer, almost everyone is busy running. All kinds of signs convey a message: the economy is gradually picking up and the market is gradually warming up. However, after more exchanges with business leaders, what they feel more is that they look at the calmness of the current signs of recovery. At the entrance of Chengde Kemao Wool Textile Pavilion, Wei Xiaobo, the general manager of the company, saw a number of domestic and foreign customers negotiating with clerks in front of the exhibition area. However, Wei Xiaobo was very calm. He said that for the industry to stabilize Pick up, be cautious. Although this section of more customers, especially foreign customers, but mainly because October is the autumn and winter next year, ordering season, so the fabric of the exhibition business is also focused on export, from the overall situation, the domestic and foreign markets and Not completely out of the doldrums. Zheng Xianjun, the organizer of Jiangsu Jianlu Group's business, also expressed the same view: "The current order quantity is indeed increasing, but the unavoidable profit is decreasing." He said that enterprises are also trying various ways to expand market channels. At present, Also began to gradually pay attention to the use of China made net, Alibaba and other BB website platform to promote new products, access to more customer resources. Clearly identify the location of profit growth Mention of formal wear fabrics, I believe many people think of "quality", "comfort" and "features" and other characteristics. The current response to changes in the industry situation, dress fabric business product development ideas are increasingly clear: a group of enterprises in the high-end, originality to seek a breakthrough, which has the ability to access the high value of the trade chain; a group of enterprises under strict cost control, around multiple groups Points, multi-functional, environmental protection, firmly grasp the high-end market. All in all, is fit the market adjustment of product structure, the vitality of business innovation has been well reflected. The sunscreen fabric of Jiangsu Sunshine Group, the "smooth visual and suede hand" fabric of Mya, and the woolen worsted fabric of Youngor, etc., are the flash points for product innovation of the strength fabric enterprises and bring huge returns to the enterprises . Jiangyin Foster Textile Co., Ltd. 300 4-strand cotton fabric, priced at a thousand dollars per meter. Yang Guofeng, chairman of the frankly admitted that even in the current market situation, the average profitability of corporate products more than 30%, more individual varieties up to 100%. Wei Xiaobo, general manager of Chengde Kemao Wool Textile Co., Ltd., said that in the research and development of products, the company chose to cooperate with a number of domestic authorities to start from the aspects of color, material and style, taking both fashion and practicality into account. The autumn and winter 2010 autumn and winter fabrics are dominated by multi-fiber blends. The selection of natural eco-friendly fibers is the current trend. Multi-component fiber fabrics with wool, cotton, hemp and silk blends reduce the cost and meet the biodegradable environmental requirements , But also to achieve the functional differentiation of differentiated fibers. Beijing Qinghe Sanhe Wool Textile Group Co., Ltd. general manager of business and into the direction of the current product development also gives the same view: "We adhere to the planning of the product structure to meet the needs of ordinary people, and now to Mao Di, Mao Si , Ma Ma and other blended products, is to do everything possible to reduce costs. "Shanghe Cheng said that the current market share of wool products showed a downward trend, companies want to seize market share, research and development of elastic, anti-static, anti-pollution , Machine washable functional wool products is the future trend. Zheng Qijun, the organizer of the business of Jiangsu Jianlu Group, also believes that the semi-worsted products are currently in the market for woolen worsted products. The mid-to-high-end products in the yarn count range from 80 to 150 account for the vast majority. The raw materials are mainly wool and polyester. Today, many fabric business executives often say the sentence: "focus on independent innovation, brand development, but will get more opportunities favor." This is the impact of financial crisis in the business , Through their own sense of practice after the hair. On the one hand, through "cultivating oneself", enterprises work hard on perfecting hardware equipment and upgrading product innovation ability; on the other hand, they have also increased their close cooperation with upstream and downstream enterprises. What is more, after carefully examining the market demand, Stretch to the downstream area of ​​clothing. Jiangyin Foster attributed the current good day to always vigilant in peace time and perseverance in self-improvement. Since 2007, enterprises have invested 500 million yuan to upgrade their products, purchase the best equipment in the foreign yarn-dyed fabrics industry, and employ Italian and domestic first-class experts to conduct new product development. Yang Guofeng, chairman of the board, said: "The company's production of one thousand yuan a meter shirt fabric, Armani, Zegna and other world-renowned fashion brands favor, domestic high-end brands are also competing orders, from the current point of view, the promotion of high-grade fabric business shirt Made a good income. "Hubei Maiya from spinning, dyeing, weaving, finishing all aspects of the start, the introduction of advanced Italian technology and equipment, and under the guidance of the Italian team of experts, at the same time with the Australian Wool Development Corporation, the exclusive development A series of diversified products: pure cashmere Need for tweed, wool cashmere blended tweed, Ma twist silk intertwined tweezers, has become a Wyndham, good news bird, France sent, Zhuang Ji, Chinour more than 100 high-end customers such as fabric supplier. Zheng Qijun, the organizer of the business of Jiangsu Jianlu Group, told reporters that the production of business wear fabrics is a very important business field for the enterprises. At the same time, it has its own garment processing factory. In recent years, with the research institute of Chinese Academy of Garments, the clothing research center of the PLA Logistics Department, Donghua University Research Institute and other agencies to work closely with the production of millions of sets of uniforms, career clothes, garments sector has been affirmed. Shang Hecheng, general manager of Beijing Sanyang Wool Spinning Co., also said: "The overall improvement in the current requirements for dress up of public officials also brings about important development opportunities for the enterprise. Next, the enterprises will strengthen their cooperation with relevant government departments and integrate Good downstream garment processing resources, the original uniforms business bigger and stronger. "Driven by the lucrative end-market profits, some fabric enterprises in the study of the actual market demand, based on their fabric research and development advantages, the integration of resources to choose the industry Stretch to the downstream area of ​​clothing. Wei Xiaobo, general manager of Chengde large wool textile revealed that enterprises in this autumn and winter noodles Excipient Exposition, in addition to promote new products to customers, but also take advantage of this opportunity to launch their own clothing brand, located in the high-end fashion women's.